Evolving a Legacy
Nicolas Catena Zapata
Label Redesign - Creative Direction - Video - Photography
Design Research & Development
Researched historical manifestos and pre-phylloxera documents to inform the Nicolas Catena Zapata wine label refresh. Working from Adrianna Catena’s vision, I translated archival research into a visual direction that emphasized the wine’s stature and distinguished it within the portfolio, informing a label redesign featuring a wax seal and elevated type treatment.
01
Brand Video
Developed the script and storyboard with the Buenos Aires team, then directed production on set in Mendoza at the winery. Coordinated casting, wardrobe and location to maintain handcrafted aesthetic.
02
Photography
03
Produced in-house photography for the immediate brand announcement, delivering campaign-ready imagery.
